In a world that moves fast, it’s easy to forget to pause. The new year often arrives with pressure of resolutions, routines, productivity. But what if the simplest way to change your year is to return to something deeply human? Gratitude.
At In Time Incense, we believe in daily rituals that ground you. That’s why we’ve partnered with Selfdom founder Dominique Elissa to create our Gratitude Ritual Set, a limited-edition collaboration designed to make gratitude an effortless, beautiful part of your day.
We sat down with Dom to hear why this practice is so powerful, how she uses it every day, and what she’s leaving behind in 2025.
Q: What inspired you to create a business centred around helping people practise gratitude?
Gratitude truly saved my life (I know this is a big statement, but it did). This three-minute ritual took me from a girl who suffered with severe insomnia, anxiety, and disordered eating to finding purpose and peace in my life. Gratitude didn’t change my life overnight, but slowly it shifted my mindset, and eight years later I feel my truest self.
I created the brand because it is my purpose to share this incredible ritual with as many people as possible.
Q: Gratitude is such a big part of your work. What does gratitude look like in your everyday life?
I practise gratitude in my Selfdom journal every morning and every night. The daily prompts are easy to follow and ensure you are working your mind every single day. Everyone knows if you want to get stronger you have to work out every day, the same goes for wanting to become a more positive person.
Q: As we step into the New Year, what are you giving yourself permission to do differently this year?
SAY NO!! Saying no is a superpower, and I am so focused on what fills my cup up this year. 2026 is the end of people pleasing.
Q: How did gratitude enter your life when you needed it most, and how do you think your life would feel without it?
Life will always throw you a curveball. Gratitude is like putting on your daily armour to tackle whatever life throws at you. Without this practice, I don’t feel I show up as my best self.
Q: Why did this collaboration between Selfdom and In Time feel like the right fit for you?
I adore In Time Incense. I use them at all my events and walk clubs. This collaboration brings together two special rituals, and it has been a dream seeing it come to life.
Q: What would you say to someone who feels like they don’t have time for rituals or practising gratitude?
Check your screen time and then come back to me! This ritual honestly takes three minutes, and over time it has a profound impact on how you show up in life.
Q: If your younger self could see you now, what would she thank you for?
For chasing her dreams. Little Dom would be proud.
Q: What do you hope people feel when they use this Gratitude Ritual Set?
A sense of calmness before the day begins. It is so healing to have a grounding practice just for you.
Q: If you could describe this ritual in one sentence, what would it be?
This ritual is a commitment to yourself and to your own healing journey. You deserve this.
What’s Inside the In Time x Selfdom Gratitude Ritual Set?
- Selfdom’s signature Gratitude Journal - A mindful 3-min practice for daily reflection.
- In Time Incense's best-selling 6PM Gratitude Ritual incense - a comforting scent filling the room with presence
- In Time Incenses best-selling Hibiscus Holder - our bright handcrafted ceramic piece designed bring joy to your space
A limited-edition keepsake box designed to bring daily presence, and make the ritual stick.
Whether for yourself or a loved one, this set is a gift of self-connection. Available only while stocks last.
This Ritual Is Yours: Shop the Gratitude Ritual Set Now
